We’re excited to share that our very own Keller Williams Houston Central Team Leader, Danielle Durocher, was recently featured in Houston Agent Magazine’s “2025 Houston Real Estate Sales Predictions” article. Alongside other esteemed leaders in the Houston real estate market, Danielle offered her expert insights on what lies ahead for the housing market, the challenges agents may face, and how our team is poised for continued growth and success in the coming year. Her thoughtful perspectives not only reflect her deep understanding of the industry but also highlight her unwavering commitment to empowering our agents to thrive. Read on to see what she had to say!
What do you expect for the overall housing market for 2025? Up, down or stable? Why?
“When I look ahead at the 2025 housing market, I see a year that calls for careful navigation and a readiness to adapt to shifting economic conditions. I can see the year becoming a combination of months and/or quarters of ups, downs and stability. We have had several years of market volatility due to skyrocketing prices and rising interest rates, and we’re likely to experience periods of stabilization. Home prices should level off, though we’re not expecting significant drops due to ongoing demand and limited inventory. Mortgage rates, while still higher than the historic lows we’ve seen in the past, might ease slightly, providing some much-needed relief for buyers. That said, affordability challenges will continue, influenced by rising inflation and economic uncertainty. Many first-time homebuyers may find themselves priced out of traditional markets, pushing them to explore alternative options. At the same time, environmental awareness and sustainability will play a growing role in shaping new developments, with eco-friendly and energy-efficient homes becoming more desirable. Technology will also remain a key player, with smart home features continuing to set properties apart.”
What growth, if any, do you expect for your company next year?
“In 2025, I’m proud to say that Keller Williams Houston Central is positioned for continued growth and success. We’re currently ranked among the Top 100 fastest-growing offices nationwide for Keller Williams Realty International, out of over 850 offices—a testament to the incredible dedication of our agents and leadership team. Our success is fueled by a clear, unwavering focus: empowering our agents with the tools, models and systems they need to thrive sandwiched in a culture of caring and sharing. By equipping them with cutting-edge resources and strategies relevant to the market of today, we ensure they’re positioned to deliver unparalleled service to their clients. It’s an exciting time for our office, and I can’t wait to see how we’ll continue to grow together.”
What will be the biggest challenges for agents in 2025 and how can they overcome those challenges?
“Real estate in 2025 will demand agility, expertise and a forward-thinking mindset to thrive amid mounting challenges. Economic trends, technological innovations and shifting buyer priorities are reshaping the industry. Affordability will be a key concern, with high home prices and elevated mortgage rates. Agents must master financing options like down payment assistance programs and explore creative solutions. Deeper collaborations with lenders and a grasp of alternative financing are crucial. Market volatility fueled by economic uncertainty will require agents to stay informed and flexible. Guiding clients with adaptable plans, including investment opportunities and growth-focused areas, can help navigate fluctuating demand. Technology, both a challenge and a tool, will reshape operations with AI-driven property matches, virtual experiences, and automated systems. Success lies in embracing these tools and building proficiency in digital marketing and engagement. Tech platforms will be stiff competition. Agents must offer what technology cannot — personalized service, local expertise and trust. In my experience, I see that many consumers base their decisions on what they hear in the national news and social media about the housing market, often without realizing how different the local market can be. That’s why becoming hyper-knowledgeable about our local market will be absolutely essential. The agent who truly understands the ins and outs of an area, knows how to break down that information in a way that’s clear and actionable for clients, and can guide them confidently through their decision is the agent who becomes indispensable. Our goal is always to consult and build our agents to be that trusted indispensable local expert.”
These insights from Danielle Durocher provide an outlook on the anticipated trends and challenges in Houston’s real estate market for 2025.
See the full article here: https://houstonagentmagazine.com/2024/12/03/2025-houston-real-estate-sales-predictions/
Danielle Durocher, KW Houston Central Team Leader
